Welcome to How-to-Price
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"Your guide to pricing techniques and
How-to-PriceTM provides the business community with the software for helping in making decisions how to price products and services, and the utilization of other marketing strategies.
Overview: The computations performed in this site cannot replace the common-sense and intuition of sales and marketing officers. Therefore, the purpose of this site is only to offer some support for those who make pricing decisions. However, the user should carefully check whether the assumptions of the models underlying these computations match the particular environment in question. The algorithms built into this software utilize modern theories taken from theoretical economics and yield-management research.
This site is under construction. The work on this project has begun on January 2002 and is likely to continue for a few years, with the intention of writing computer software to be used on various operating systems.
Copyright © 2002 How-to-PriceTM All rights reserved.
Ordinary Demand Functions (price-quantity regressions):
Advertising Demand Functions (quantity-price-advertising regressions):
Income Demand Functions (quantity-price-income regressions):
Two Markets (continuous demand function):
Tying (discrete demand functions):
Advertising (continuous demand function): Optimal spending,
Homogeneous Products (continuous demand function): Quantity (inventory) competition,
(single-class), [This algorithm contains an error and should
therefore be modified!]
Refundable vs. Non-refundable Booking:
Ramsey Pricing (continuous demand functions): [n/a],
Access Pricing: [n/a],
Price Control: [n/a],
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